Steam Regional Currency Changes and Australia

If you have been following the Steam news lately you will know that regional currency is coming. But thanks to Enhanced Steam’s JShackles, we now have a few more details. Steam will support the following currencies and exchange rates at some point.

For a tf2 key it will cost:

usd = $2.19
gbp = £1.29
eur = 1,61€
rub = 73,60 py6.
brl = R$ 4,80
jpy = ¥ 222.36
nok = 13,41 kr
idr = Rp 26504.12
myr = RM7.06
php = P96.76
sgd = S$2.71
thb = ฿70.72
vnd = 46,950.28₫
krw = ₩2,224.93
try = 4,69 TL
uah = 26,76₴
mxn = Mex$ 28.61
cad = CDN$ 2.36
aud = AUD$ 2.34 (+1.069)
nzd = NZD$ 2.49

So how good or bad is this? Well it will come down to publishers… So pretty bad. Let’s crunch the numbers by looking at a popular example:

So say I wanted to buy Watch_Dogs on steam. It costs … No sorry, I can’t do this because I’m never buying that… ever.

Ok better example. Here is how it plays out:

The verdict? Pretty much any way you look at it, Australians will be paying more for games. You can also bet that the currency rate will not be adjusted quickly as the AUD$ rises, assuming it ever does (which it already has compared to the reference rates). There is no way publishers like Ubisoft and Namco will accept their games suddenly being cheaper day after day, so expect it to remain more or less static until the currency drops…where it will be adjusted in real time.

Can we do much about it? Well buying outside steam or gifting seems sensible, but that doesn’t seem to be a long term solution. A lot of work is going into this region locking and those loopholes are unlikely to be available for long. This is especially true when considering the growing Russian key market, which will no doubt ruin it for everybody.

So yeah, the Steam sale is on now so buy up. Oh and any Steam funds you have? They will be converted too… So might want to spend that all as well.

Sigh.

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